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OUR PROJECT

With over 25 years of experience in the technology sector, specializing in optimizing sales and logistics, we have witnessed the challenges our clients face in achieving their goals with their B2B e-commerce platforms.

This made us think about how we could provide an effective solution so that establishments and their suppliers would have an eCommerce platform that was easy for customers to use and common to all their suppliers..

Although the most sophisticated mobile sales platform on the market is MOBENTIS SALES, developed by our mother company MOBENTIS, we were convinced that the only effective solution would be an e-commerce on WhatsApp.

This is how AppinWhats was born, the B2B ecommerce for all

OUR LEADERS

Alberto
Cabal

MOBENTIS Group CEO

José María
Fueyo

MOBENTIS Group CIO

Our founders, both expert IT analysts with Master's degrees in ICT Business Management, have consolidated their skills and knowledge in the areas of management, technology, and business, both in SMEs and large international corporations.

Thanks to their extensive knowledge of proven business strategies, they designed and led the development of mobile software platform specializing in sales, MOBENTIS SALES, which has been adopted by renowned companies such as Leche Pascual, Argal, Haribo, Vichy Catalán, Cvne, etc. and others for their distribution networks, as well as distributors of all sizes.

They are considered expert business consultants, participating in strategic decisions on various boards of directors.

OUR MANAGERS

Alba Alonso

Marketing Manager

César Lorences

Sales Manager

Marisol García

Sales Manager México

Rebeca Payo

Financial Manager

Elda Nachón

Support Manager

Vicente Iglesias

Project Manager

Sergio Santamaría

Soft Factory Manager

Juan Carlos Martín

Training Manager

Pablo Corsino

Team Manager

Alfonso Coppen

Team Manager

Héctor González

Team Manager

Víctor Ramírez

Team Manager